About Us

Since 1997, Music Forecasting has provided the music industry with consumer research to help record labels, artists and managers make better decisions about the strategic direction of their artists. We talk to active music consumers nationwide to keep you connected with how music buyers feel about your artists. We provide straightforward, actionable interpretations of what consumers are saying so that you can make better strategic decisions and implement more effective marketing plans.

Founded by long-term record company executive, Ron Gregory, and life-long music consumer research specialist, Jon Coleman, Music Forecasting has worked with almost every major label and label group as well as a number of independent labels, artists and management companies.

Sam Milkman joined the company as Executive Vice President in 2005. Sam brings fifteen years of experience in radio and other music-related entertainment businesses to the company.