Artist Image

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Music Forecasting's Artist Image & Position Tracking Study® provides a quick assessment of your artist's strength in the music marketplace. Designed to provide a strategic overview of your artist's performance, the Artist Image Study will tell you how well your artist is developing fans and connecting with their target audience. More importantly, you'll know whether there are any issues that can be corrected to get your artist back on track.

The Artist Image & Position Tracking Study® has helped almost every major label assess the strengths and weaknesses of their artists – by helping them know with certainty how well they are doing before making significant marketing commitments.

Music Forecasting has been studying musical artists with this program for over nine years – allowing for detailed comparisons of your artist's performance to their competitors.

Why study your artist's Image and Position?

  • Find out who the real CD buyers are vs. the casual fans
  • See whether any issues stand in the way of your success, and how they can be corrected
  • Determine whether it is safe to cross this artist to other formats. Are you strong enough at your home format to broaden your focus at this stage in the artist's career?
  • Focus your marketing – know for sure where the fans are – what radio formats, what age groups
  • Know for sure how relevant your artist is before committing marketing dollars

You'll see…

  • The composition of your artist's fan base and their format preferences. You will know whether the core is now mainly female, for example, or whether their fans are at CHR Pop and AC rather than at Alternative
  • Whether you are targeting the right age demographic
  • Where consumers expect to hear your artist on the radio
  • Whether consumers of different ages feel that your artist is targeted at them, or for someone older or younger
  • The profile of consumers who are most likely to purchase a new CD
  • Whether consumers think your artist is hot or not, and why

Even more powerful when trended over time, the Artist Image and Position Tracking Study® is an inexpensive health check on your artists.

You'll receive simple, straight-forward interpretation of what the consumers are saying about your artists with recommendations on how to use this to your best strategic advantage.

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