How to Tune-Up iTunes Radio Potential


By Sam Milkman, Executive Vice President, Music Forecasting

One of the key selling points of iTunes Radio during its development, as far as the major labels were concerned, was its ability to sell more digital music. Not only would the service reside right “inside” iTunes so that the hundreds of millions of iTunes users would have to see it, but a prominent “buy” button would appear constantly as every song played, making iTunes Radio a continuous advertisement for music sales. While it would have been far too exuberant to predict that iTunes Radio would usher in a new Golden Age of digital music sales, the hope was that it would provide some substantial uplift.

The Science of Sharing


By Sam Milkman, Executive Vice President, Music Forecasting

I recently interviewed Jonah Berger, author of Contagious: Why Things Catch On, about the application of his work to the music industry. I hope you will find his insights as interesting as I did.

Brand name considerations for Apple's "iRadio"

As anticipation grows for the announcement of the Apple streaming music service the world has been calling “iRadio”, an interesting branding question stands out in on our minds: What will Apple call this service? While it may not matter all that much provided the service itself delivers the innovative streaming experience we’re expecting, we do believe a good name goes a long way in planting the idea in the minds of consumers.

Apple’s iRadio – A golden apple for music consumers?

Next week, “iRadio”—Apple’s alleged streaming music service—is likely to be unveiled. And what we’re all wondering is: Will iRadio change the music space dramatically like iTunes did many years ago, or is this simply a game of musical chairs in the streaming music space? The buzz grows more intense with the latest news of Warner Music Group jumping aboard just one week before the upcoming Apple’s Worldwide Developers Conference (WWDC).

**EXCLUSIVE: An interview with branding expert, Simon Pont

By Sam Milkman, Executive Vice President, Music Forecasting

Our Reflection on the 2013 Grammys

Our reflection on last night’s Grammy Awards is an overwhelming sense that this is a great time for music. It’s remarkable to see so many different, organic styles of music rising to the top (Mumford & Sons, The Lumineers, fun., Gotye, The Black Keys, Frank Ocean and Ed Sheeran, for example) and succeeding alongside existing Pop stars like Justin Timberlake, Maroon 5, Taylor Swift, Bruno Mars, Kelly Clarkson, Carrie Underwood, Rihanna and Alicia Keys. Also evident is the voice of the consumer—calling out for greater experimentation and new sounds—being heard.

What’s next for musical artists at CES?

I spent the week before last at the Consumer Electronics Show (CES) in Vegas, hoping to see the latest convergence of music and electronic devices and new media. While the show floor was filled with hundreds of new tablets, Ultra HD TVs, app-filled car dashboards and wireless everything, the next level of artist-centric electronics and new artistic expression in digital media seemed pretty lacking.

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