Consumer Panels

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Music Forecasting's Consumer Panels® provide an in-depth view of what's going on with your artist in the minds of music buyers. There's no substitute for in-person sessions when you want to hear first hand the emotional connection consumers are making – or aren't making – with your artist.

Find out what consumers really think about your artist...

  • Is your artist coming on and gaining popularity with the consumer and their circle of friends, or is the band perceived to be losing popularity – and why?
  • Who does the consumer perceive your act to be targeted at?
  • What category of music does the consumer put your artist into? Who do they “compete” with?
  • How do consumers perceive the act? What attributes of your act really attract the consumer?
  • What artist images, if any, are connecting with the audience?
  • Are there any negative images associated with the artist that could be corrected?
  • What songs, videos, styling and artwork fit with the image you are creating?
  • Does the artist have some quality that makes him or her special enough to evoke real passion among music consumers?
  • If so, what is the essence of that unique appeal – is the artist considered sexy, wholesome, likeable, edgy/dangerous, or one the consumer's friends might listen to? What factor or factors will generate a real bond with the audience?

Music Forecasting conducts Consumer Panels® in markets across the country based upon what makes sense for your artist. These panels are conducted by professional moderators on our staff who specialize in focus groups with music consumers and who have been trained by the prestigious Burke Institute.

You are always welcome to come observe these sessions as they are happening, or watch later on video tape.

Consumer Panels® from Music Forecasting. When you really want to know what consumers are thinking about your artist.