Testimonials

"Music Forecasting is a great resource to get a direct consumer view of an artist's position in the current market place.”
Craig Kallman, Chairman, Atlantic Records

“When you want to know for sure where your artist stands in the marketplace with the consumer and how to act on that information, this is the company to call.”
Abbey Konowich, former Sr. VP/General Manager, Hollywood Records

"The Music Forecasting Artist Image studies have helped the Sony Music Entertainment labels to better understand who the core fan is for a particular performer, with thoughtful, targeted reports that offer strategic recommendations.  Sam and Jon think about each project as a new challenge and help us to interpret the information we get back from the surveys by offering actionable results and suggestions.  They are great to work with as true partners who not only field the research but also care that the interpretation of the data is tied to business practices, so we can really use what we learn from the studies."
Linda Ury Greenberg, former VP Market Research, Sony Music Entertainment

"Music Forecasting points my artists in the right direction by providing me with a clear and concise roadmap."
– Mark Di Dia, 3D Artist Management

"NOW has implemented several consumer research studies with Music Forecasting, and the results have provided vital information which has helped us plan and revise most of our business strategies. Music Forecasting’s intelligent analysis, insightful recommendations, in-depth knowledge of the science of research, and broad knowledge of the entertainment world have provided NOW with significantly more accurate and useful reports than any other research firm we have used for previous studies."
– Laura Rutherford, VP Marketing and Operations, NOW! That’s What I Call Music